Increased spending on advertising and sales promotions to generate sales is another reason for the declining profit margins of the company over the last decade. The company sells its products to distributors who in turn sell it to customers. The distributors hold very high power as they can easily sell antivirus products of other competitors to the customers. Therefore, these distributors seem to delay the payments beyond normal credit terms. As a result, Quick Heal Technologies Ltd has high receivables days of 110 days or more. Therefore, the company has witnessed money being stuck in the working capital. The delays in receivables collections expose the company to credit risk and in the past, there have been cases when a distributor defaulted and the company had a loss of about ₹16 cr.
Quick Heal Antivirus Pro 2 PC 1 Year Latest Version No CD Only Key
The “Antivirus & Security Software Market” research report presents an all-inclusive study of the global Antivirus & Security Software market. The report includes all the major trends and technologies performing a major role in the Antivirus & Security Software market development during forecast period. The key players in the market are Symantec, ESET, AVG, F-Secure, Kaspersky, Panda Security, Fortinet, Trend Micro, Cheetah Mobile, Bitdefender, G DATA Software, Microsoft, Comodo, AhnLab, Qihoo 360, Avira, McAfee, Avast Software, Quick Heal, Rising. An attractiveness study has been presented for each geographic area in the report to provide a comprehensive analysis of the overall competitive scenario of the Antivirus & Security Software market globally.